tag:blogger.com,1999:blog-5010634378561179289.post1198706640808605348..comments2009-02-23T16:57:35.171-06:00Erinerin@erinexperiment.comBlogger1125tag:blogger.com,1999:blog-5010634378561179289.post-6061841193738431502009-02-20T16:52:00.000-06:002009-02-20T16:52:00.000-06:00I just attended the ASBPE networking even in Chicago and really enjoyed it. I used to work in magazine publishing, and currently work in book publishing (where we also are having our struggles). It was great "talking shop" with people. In terms of magazine publishing I think, in general, publishers are in the midst of a sea change. They have their "readership" market, but they also have their "advertiser" market. The quick answer is "hey, we'll give the advertisers what they want editorially; they're paying the freight," which like you said, is a slippery ethical slope. And, as I remember from my magazine days, not very gratifying as an editor. But, if you look what marketers are getting geeked about lately, it's the potential to market to individuals. Technology is making it more and more possible for them to understand an individual's buying habits and target their message very specifically. Very likely, that could lead to a future where display advertising doesn't meet their needs for personalization. Clearly, publishers as a whole need to think outside of the box to meet advertisers' needs. And, it doesn't have to mean loosening editorial standards, just offering some different options. what I think an organization like ASBPE can do is keep doing what they're doing. Connect publishing people so they can share ideas.Laura Pelehachnoreply@blogger.com