FOLIO 2008 Recap: Social Bookmarking Sites that can Boost Your Online Presence

Social Bookmarking is the new "It Girl" for online journalism in 2008.

From Digg to Delicious, social bookmarking gets your name and your brand in front of millions of eyes without much effort.

Exactly what is social bookmarking? Per Wikipedia, "Social bookmarking is a method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of metadata."

Boiled down, it's the "Email This" or "Share This" option you see on a lot of online news stories these days. I've you've ever e-mailed a friend or a collegue a story, you've committed social bookmarking.

But we can't all spend our days "E-Mail(ing) this" to our friends and family in hopes of raising your site traffic. What you can do, is become part of the myriad social bookmarking sites which include:

Digg (http://www.digg.com)
Reddit (http://www.reddit.com)
StumbleUpon (http://www.stumbleupon.com)
Del.icio.us (http://www.del.icio.us.com)
Furl (http://www.furl.com)

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FOLIO 2008 Recap: Free Online Tools To Improve Your Website

If you or your web folks are trying to figure out what easy, and free, applications they can use to improve reader engagement on your magazine's website, consider this list from last week's FOLIO:2008 Session "Inside the Ultimate E-media Toolbox" with speakers Evan Hansen, Editor-in-Chief, Wired.com; Joe Pulizzi, Founder and Chief Content Officer, Junta42, and Justin Reid, Online Technical Producer, Dwell.com.

1. Evan Hansen, Editor-in-Chief, Wired.com > User engagement tools
PollDaddy.com – polling software
Wikinvest.com - stockcharts
Springwidgets.com – create widgets, pull in feeds
Reddit.com – Social Networking news traffic
WikiScanner – find edits made to wikipedia.org
ZeeMaps.com – Improves Googlemaps, allows for notations and customization
Dipity.com – User Interface tool; data feeds; create timelines

2. Joe Pulizzi, Founder and Chief Content Officer, Junta42
From Junta42 "Junta42 is a search community site focused on content marketing and custom publishing solutions"
Consider Google Custom Search for finding and posting topical content
Pligg.com -- Per its site, Pligg "is an open source Content Management System (CMS) available to download for free"; it’s also a digg.com type site that can be integrated with custom search
Technorati.com
BoardReader.com
TwitterSearch.com

3. Justin Reid, Online Technical Producer, Dwell.com
Feedburner.com is a free application to monitor site feed metrics
Twitter.com
Tweetburner.com
FriendFeed.com (FriendFeed helps you discover and discuss interesting stuff that your friends and family find on the web)

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