- The Top 10 Ways to Work Better with Communications Professionals
(52 KB Word doc)
Our September 2003 event was a very informative joint meeting with the American Business Media, part of its Year of the Editor program.
If you attended that event, you might want to download these copies of these PowerPoint presentations from speaker Brian Ward. And if you didn’t attend, you may want to look them over to see some of the points made.
- How to Win an Editorial Award (124K PowerPoint file)
- Brand Extensions: Creating New Revenue Streams (68K PowerPoint file)
Here are tips from the May 13, 2003, meeting, provided by Carol Davis and Linda Cowls at Tree of Life Graphics.
To help facilitate workflow between editorial and production, the provided a guide with tips about the issue-planning process and a sample production timeline for periodicals.
Download the workflow facilitation tips (700K PDF).
Linda Cowls also forwarded this newsletter production “cheat sheet.” It contains:
- approximate word counts for full and fractional pages, with and without art;
- a guide to ad sizes to help you markoff ad space; and
- a chart showing total square inches of space in various newsletter sizes, to compare to total ad space for postal regulations.
Tips on Establishing an Awards Program for Readers
At the chapter’s April 2003 event, Dan Murphy, former editor of Meat Marketing & Technology, gave his advice on how to launch a successful awards program that recognizes professional success among your readers.
Here are his tips. (Word document)
Slide Presentation on Interactive Content Management
At the ASBPE Chicago Chapter’s Feb. 12 dinner meeting, attendees learned about Interactive Content Management Concepts and Fundamentals. The speaker was Fred Maurer, vice president and principal of Glen Ellyn, Ill.,-based Go Media.
The presentation provided a nontechnical overview of Internet content management for business publications, including:
- techniques for getting content from the writer’s/editor’s desktop to the Web.
- data storage and content-maintenance tools.
Get Notes on ‘Successful Magazine Launch’
Here are the presenters’ notes from our Jan. 15, 2003, event, The Successful Magazine Launch.
Download Jim Carper’s outline of his presentation (Word document).
Download Brian Ward’s notes for his speech (Word document).
Labels: Meeting Recaps and Handouts
