1) How do associations that cater to publishing remain relevant in a time when the publishing environment is so tough?
2) How do we as writers/editors/graphic designers/Web editors, etc. ensure our publications remain relevant to our particular niche when the economic environment is so tough?
3) Do these departures signal anything in terms of changes in the advertising environment and a breakdown, maybe breakdown is too strong of a word, but a lessening of the advertising/editorial divide that remains a large part of cornerstone of editorial integrity the MPA is partially responsible for upholding? And if it is, is that a larger signal that the ethical rules need to be rewritten to reflect the current environment that looks as if it's here to stay?
I don't have many answers to these, but I'm sure collectively we do.
This year's National Editorial Conference will have several sessions that will help attendees answer my second questions, including:
- Innovative responses to today's troubling times
- How to keep your print publication relevant in a digital age
- Ways to sell your ideas to company executives
And to address the influx of digital properties being added to your publication's mix, ASBPE has added a special Digital Conference, to be held in San Francisco Nov. 5.
You can find more information on both of these conferences under the Conference tab (left side of the Web page) on www.asbpe.org
But we'd love to hear from you about what we (ASBPE) can do even better and some ideas you've been applying at your respective publications to address some of these issues.
Labels: ASBPE, MPA, National Editorial Conference, publishing
