ASBPE Chicago Presents Digital Workshop

In an attempt to counter the challenges brought upon editors in the digital media age, the ASBPE Chicago Chapter presented its "Down and Dirty in the Digital World" workshop on February 29.

NAR's Rob Freedman examined how b2b publications could turn SecondLife into profit.




Paul Deffenbaugh provided a case study in converting a print magazine into a digital-only format.





Aligning your online brand with your print brand was the final topic of discussion with Anne Zender, Vice President of Communications, American Health Information Management Association; Mari Kate Costin, Director, E-Media Sales, Reed Business Information; and Steve Ennen, Director of Business Development, Neighborhood America presenting.








Labels: , ,

Posted by Erin on Monday, March 3, 2008 @ 11:42 AM
Permanent link to this post  •
 

Download Information from Past Events

Fall 2005 Half-Day Workshop
How to Win Awards/Brand Extensions

Our September 2003 event was a very informative joint meeting with the American Business Media, part of its Year of the Editor program.

If you attended that event, you might want to download these copies of these PowerPoint presentations from speaker Brian Ward. And if you didn’t attend, you may want to look them over to see some of the points made.

Facilitating Workflow Between Editorial and Production

Here are tips from the May 13, 2003, meeting, provided by Carol Davis and Linda Cowls at Tree of Life Graphics.

To help facilitate workflow between editorial and production, the provided a guide with tips about the issue-planning process and a sample production timeline for periodicals.

Download the workflow facilitation tips (700K PDF).

Linda Cowls also forwarded this newsletter production “cheat sheet.” It contains:
  • approximate word counts for full and fractional pages, with and without art;
  • a guide to ad sizes to help you markoff ad space; and
  • a chart showing total square inches of space in various newsletter sizes, to compare to total ad space for postal regulations.
Download the newsletter cheat sheet (8K PDF).

Tips on Establishing an Awards Program for Readers

At the chapter’s April 2003 event, Dan Murphy, former editor of Meat Marketing & Technology, gave his advice on how to launch a successful awards program that recognizes professional success among your readers.

Here are his tips. (Word document)

Slide Presentation on Interactive Content Management

At the ASBPE Chicago Chapter’s Feb. 12 dinner meeting, attendees learned about Interactive Content Management Concepts and Fundamentals. The speaker was Fred Maurer, vice president and principal of Glen Ellyn, Ill.,-based Go Media.

The presentation provided a nontechnical overview of Internet content management for business publications, including:
  • techniques for getting content from the writer’s/editor’s desktop to the Web.
  • data storage and content-maintenance tools.
You can download the slides from Maurer’s presentation here (28K PDF file).

Get Notes on ‘Successful Magazine Launch’

Here are the presenters’ notes from our Jan. 15, 2003, event, The Successful Magazine Launch.

Download Jim Carper’s outline of his presentation (Word document).

Download Brian Ward’s notes for his speech (Word document).

Labels:

Posted by Anonymous on Tuesday, July 31, 2007 @ 4:20 PM
Permanent link to this post  •