Labels: audio magazines, B2B, content distribution, John Micklethwait, The Economist
The Economists' audio version
I've read elsewhere about this, but John Micklethwait, editor-in-chief of The Economist, had an interesting Q&A on MediaBistro today. The Economist is available as an audio version, in which BBC readers actually read the entire magazine to you. As someone who hates being read to, I find it odd that others would download an entire issue of a magazine in order to listen to it. Would this type of content distribution be lucrative in the B2B space?
