Love him or hate him?

Anyone who has worked in publishing—especially B2B, where there is such a close relationship between the PR people and editors—has felt as Kurt Anderson, editor-in-chief of Wired, does, that enough is enough already, and there are certain PR people whose e-mails will no longer be accepted. I know once my last company got Caller ID, there were several phone numbers I ignored because of phone abuse—calling repeatedly, one call right after the other without leaving a message until I was afraid that something had happened to a loved one; turned out, a PR person needed an editorial calendar—that number never got picked up again.

But did Kurt go too far by publishing e-mail addresses of the PR people he felt abused the e-mail system? There’s an interesting debate on his blog in the comments that followed, and I think some have at least one valid point: If we as editors are going to be upset fielding calls from PR people about subjects someone else on our staff covers, we had better make it darn easy to figure out the correct person by having it clearly denoted on our Web sites. But it’s also a two-way street. If PR people really want to get their clients’ companies into our pages, they had better do their homework first and pick up a magazine to ensure that you put in personnel changes before contacting you about it.

Any thoughts?

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Posted by Nikki Golden on Thursday, November 1, 2007 @ 9:06 AM
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