Chicago Headline Club offers free program

The Chicago Headline Club, the local chapter of the Society of Professional Journalists, will be offering a free program April 21 from 6 to 9 p.m. The subject is "Writing for the Web: How to Use Blogs to Establish Your Brand Online," and the agenda includes:
* Buying a domain name
* Setting up a Blog - Which platform is the right platform?
* Setting up basic site analytics
* How Blogs work* Writing for Blogs
* How Search Engines work and how they help your blog
* How to increase traffic to your blog
* Embedding video on your blog
* Using RSS Feeds to increase traffic

More information is available on the Chicago Headline Club's Web site.

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