Not all magazines - especially smaller ones - can afford a full-blown revamp. The MCS provides objective, outside analyses that can show the decision makers in an organization how to take content to the next level. Magazines participating in the MCS will have three reviewers give detailed feedback on specific editorial and design aspects of the publication. TABPI and ASBPE will provide a report to the editor, who can thoroughly review the results with the editorial and design staff.
How the MCS works
You submit two recent issues of your publication. A team of editors and designers examine them. Two editors and one designer review each submission, so you'll get a variety of opinions.
You receive a report with detailed feedback on specific editorial and design aspects of your publication. Carefully reviewing the MCS report with your entire staff allows your publication to brainstorm over what's working and what needs improvement.
All submissions for the MCS must be received on or about October 1st, 2008. The average processing time will be 8-10 weeks from the time materials are received. Complete details on the program, along with a submission form and two sample critiques, are available on the TABPI Web site, at http://www.tabpi.org/mcs as well as at the ASBPE Web site, http://www.asbpe.org. Visit either site to view a sample report.
Labels: American Society of Business Publication Editors, ASBPE, magazine critique service, TABPI, trade press
