Her nine suggestions are:
1) Offer or sponsor online research tools
2) Constantly refresh content
3) Create content to share
4) This one is really aimed more at marketers, suggesting that they throw out marketing speak.
5) Find ways to include video and/or audio
6) Foster brand loyalty
7) Monitor the conversation and participate in it
8) Be transparent
9) Be prepared for the worst
I’ll let you read the explanations for yourself, but I’d be interested to know what magazines are doing out there that might fall under one of these eight.
Labels: ASBPE Chicago, digital natives, online content, Web sites
