All-day workshop Jan. 22: How do you tell your brand story?

ASBPE Chicago will be hosting an all-day workshop Jan. 22 at Roosevelt University's Schaumburg campus.

The topic is: How do you tell your brand story?

Time: 8:30 a.m. registration

9:00-9:45 a.m. Through art: How the art/edit relationship creates your brand image
Panelists: Walt Boyes and Steve Herner, Putman Media
Bill Esler and Anne LoCascio, Reed Business Information

9:45 a.m. to 10:00 a.m.: Break

10:00 to 10:45 a.m.: Through new media: Monetizing video, blogs and more
Panelists: Frank Alkyer, Music Inc.
Brian Summerfield, Realtor magazine

10:45 to 11:00 a.m.: Break

11:00 to 11:45 a.m.: Through leadership: Take ownership of your brand
Panelists: Mary Boltz Chapman, Reed Business Information
Zach Phillips, Music Inc.

11:45 a.m. to 12:45: Lunch and networking

1:00 to 3:45 p.m.: Roundtables

Panelists from the morning will lead roundtable discussions on their session topics. Each session will last 45 minutes so attendees have time to sit in on each topic.

3:45 to 4:00 p.m.: Wrap-up

Location:
Roosevelt Schaumburg
1400 North Roosevelt Boulevard
Schaumburg, IL 60174
Price: $25/members, $40/non-members

E-mail lucy_njr@yahoo.com for a registration form.

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Posted by ASBPE on Monday, January 18, 2010 @ 3:40 PM
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Comments:
Great workshop! Speakers offered important insights, and roundtable discussion added new info and perspectives.

Sally Chapralis
# posted by Blogger Unknown : January 24, 2010 at 10:51 AM
 
Learned much, enjoyed meeting all you wonderful professionals! -- Becky Chambers Hennessy
# posted by Blogger beckyhennessy : March 6, 2010 at 9:01 AM
 
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