Learn how B2B publications are gaining a competitive edge through webinars.Find out what it takes to successfully produce compelling — and profitable — webinars for your trade magazine.

Join the American Society of Business Publication Editors for a webinar on Friday, March 21, to get the inside scoop from top experts at Nielsen Business Media and InXpo.

Learn how to:

• Pick a compelling topic and present it for maximum impact.
• Involve print and online staff editors in content development and presentation of webinars.
• Manage the "church-state" divide and address common ethical issues when conducting webinars.
• Package and market online events for potential viewers and sponsors.
• Leverage webinars for related editorial content, including virtual trade shows, podcasts and e-newsletters.

Meeting Details
When: Friday, March 21, from 1:00 p.m. to 2:00 p.m. EDT.
Where: Your computer. A web conference dial-in number and access code is required, and will be provided to registrants in a subsequent e-mail.
How to attend: To reserve your place, submit a completed reservation form (80K) by March 17th to b2beditor@gmail.com or 201-221-8655 (fax).
Questions may be directed to Steve Roll at 703-341-5926.
Charge: This webinar is $10.00 for all ASBPE members and $35.00 for nonmembers.

About the Presenters
Kristin Beaulieu is the Vice President of Client Services at InXpo, a leading provider of virtual online communities and tradeshows. She works with leading publishers such as Nielsen, The Wall Street Journal, CMP, IDG, Ziff Davis Enterprise and others to strategize their event businesses. Kristin was formerly the Vice President of Digital Events for the Consumer Small Business Division of Ziff Davis Media. She managed two online event divisions for Ziff Davis: eSeminars and PCMagCast. eSeminars was launched in 2000 and grew steadily to become a highly profitable division of Ziff Davis with year-over-year exponential growth in revenue and events. In January 2006, PCMagCast was launched as the dedicated online event division of PCMagazine.PCMagCast received both Gold and Bronze 2006 Folio: Fame Awards for "Best Online Events of the Year" for its "Security and Mobility Virtual Tradeshow" and the webcast, "Selecting and Setting up an HDTV Set". Additionally eSeminars received the 2005 Folio Fame Gold Award for "Best Online Event" for its Security Solutions Tradeshow "Protect Yourself Against Attacks."

Elliot Markowitz is Editorial Director of Nielsen Business Media Webcasts and Virtual Events and is responsible for the content of all web seminars across Nielsen's publications and brands. He is also Editorial Director of Nielsen's Small Business Resource Center and Mediajobmarket.com.Previously, Markowitz was Editorial Director of Ziff Davis Media eSeminars, where he helped build the company's eSeminar business and launched its award-winning Virtual Tradeshow concept. Markowitz is an 18-year publishing veteran and before Ziff Davis, he was Editor of Hotel Business magazine and HotelJournal. Before that he was Editor-in-Chief of CRM Magazine and the destinationCRM.com website and related live events. Before CRM Magazine, he was Business Editor at TechTV, responsible for helping to manage the TV station's website as well as conducting live on-air interviews with key industry executives.Markowitz also spent 11 years with CMP Media's award-winning weekly newspaper Computer Reseller News (CRN), where he held many key editorial positions including News Editor, Business Editor, and Senior Executive Editor. In 1999 he was named Editor of CRN, responsible for the entire editorial operation of the newspaper and in charge of coordinating its redesign and re-launch in June 2000. While at CRN Markowitz initiated many key alliances including the Industry Hall of Fame event in Las Vegas and the annual CRN/Raymond James Conference. Early in his career Markowitz was a news reporter on Long Island for the Massapequa Post.He holds a B.A. in Journalism from Hofstra University and is a graduate of the Stanford Professional Publishing Course.

Labels: online journalism, webinar

Join ASBPE Awards of Excellence winners Boyce Thompson of Hanley Wood and Don Tennant of IDG as they explain in a free webinar how they prepare for editorial awards.

On Friday, December 14th, you can log in and learn:

• How and why the editors chose the articles they entered
• What the awards have meant to the winners’ careers and to their publications
• How to build award potential into the articles you write and edit
• How to apply the standards of editorial competitions to your day-to-day work

Webinar Details:
When: Friday, December 14th, from 1:00 p.m. to 2:00 p.m. EST.
Where: Your computer. A web conference dial-in number and access code is required, and will be provided to registrants in a subsequent e-mail.
How to attend: To reserve your place, email b2beditor@gmail.com to obtain a registration form.

Labels: Azbee Awards, webinar

I would like to preface this with saying that I love the Web, and I think it's an amazing and essential tool through which to find information, especially information that 10 years ago would have been impossible to find from the relative comfort of your home and/or office.

However, this MediaPost column, "If you want to show up for a keyword, use it," got me to thinking about the role of writer in the Web equation. This isn't the first time I've heard people tout the optimization of text. At a previous job, it was customary for a "Web" person to rewrite the headlines to stories posted on our magazine's Web site, to search engine optimize them, and it was a source of constant struggle. Why? To me this gets to a fundamental question of what is more important when it comes to writing for the Web--is it that the information is clearly written, as it is in print, in order present a full story to the reader or is it more important that the story is chock full of keyword phrases so that a reader might more easily find that story?

I realize that I seem like a dinosaur here, but I think search engines have forced us to dumb down our copy and fill it with jargon in order that it might neatly fit into the algorithms they've devised so that we can feel better about the amount of traffic coming to our sites. It would be interesting to know whether people found content on the Web to be more useful before the advent of SEO or whether they've noticed at all.

Labels: keywords, MediaPost, search engine optimization, SEO, webinar

Has your digital platform affected your contracts with freelancers? If it has, or if you're concerned about the impact digital media has on editor/freelancer relationships, consider logging on to the American Society of Business Publication Editors' (ASBPE) webinar: "Managing the Editor-Freelancer Relationship in the Digital Age," Friday, Oct. 19th.

Consider this:
Do you or your editors pay freelancers based on a Web-centric, performance-based pay model, in which freelancers are paid based on the number of "hits" or "visitors" their articles generate?

Freelancers, are you comfortable with pitching stories with a video/podcast/slideshow/animation/mashup to go with it? If you're not, you should be.

During the October 19 webinar, Chris Linquist, Online Editorial Director, CXO Media, and Matt Bolch, an Atlanta-based freelance writer and editor will discuss:
• How much and when (upon acceptance, upon publication?) should a freelancer be paid?
• What rights will the publication retain over the freelancer's work?
• Should "kill fees" be publication policy? If so, how much?
• How to develop long-term relationships with effective freelancers?
• How should freelancers break into the B2B press?

The details in short:
Date: Friday, October 19
Time:1 to 2 pm EST
Cost:
• Free to the first 50 ASBPE members* who register
• $25 to ASBPE members who register after the first 50 registrants.
• $35 to nonmembers
*Free to those who apply for ASBPE membership ($75 for editors; $50 for freelancers).

RSVP by following the registration instructions below.
To register, please fax the following information to (703) 341-1625 to the attention of Steven Roll, ASBPE or e-mail the information to Steven Roll at b2beditor@gmail.com:
1. Your name:
2. Company and publication:
3. Street address:
4. City, State, and zip code:
5. Number of reservations for members or nonmembers:

____(members) ____(nonmembers)

6. Type of credit card:
7. Name as it appears on credit card:
8. Total authorized charge on credit card:
9. Card number:
10. Expiration date:
11. Signature:

Names of people to attend.

Labels: webinar