In an attempt to counter the challenges brought upon editors in the digital media age, the ASBPE Chicago Chapter presented its "Down and Dirty in the Digital World" workshop on February 29.
NAR's Rob Freedman examined how b2b publications could turn SecondLife into profit.
Paul Deffenbaugh provided a case study in converting a print magazine into a digital-only format.
Aligning your online brand with your print brand was the final topic of discussion with Anne Zender, Vice President of Communications, American Health Information Management Association; Mari Kate Costin, Director, E-Media Sales, Reed Business Information; and Steve Ennen, Director of Business Development, Neighborhood America presenting.
Labels: ASBPE Chicago chapter, digital media, Meeting Recaps and Handouts
