FOLIO magazine recently published its Magazine Jobs Report 2008 (click here for link).

The full report, available in a PDF, highlights the consideration among B2B publishers whether they should train their current editorial staffs for increased digital presence or find new digital editors all together.

Labels: Magazine Jobs

I realize I'm in a minority because I have not jumped on the Web 2.0 bandwagon. Web 2.0 offers a lot of interesting tools, I agree, but just because those tools are available doesn't mean they are right for every B2B audience. Instead, it's more valuable to evaluate the tools available and choose the ones your audience will find useful because the value proposition will be higher, for both your readers and your advertisers.

To that end, I found this article "Leading by (Simply) Listening" on TalentZoo to be interesting. The writer is a marketer, true, but I think many in an editorial role are wearing a marketing hat, nowadays, and her point mimics mine (maybe that's why I found it interesting). To quote the writer: "Because the true value proposition of social media for companies is that it gives them the ability to identify new markets, new opportunities, potential risks and needed improvements."

I'm interested in how many of you might have done research into how to choose which Web 2.0 tools fit your audience best and what criteria you used to do so.

Labels: ASBPE, B2B audience, social networking, TalentZoo, Web 2.0

If your magazine or website has posted, or is considering, posting video, you'll want to jump over to this post on ProBlogger.

The post offers helpful instructions on how to select recording software as well as things to remember when recording your video, including:

• Always do a sound check
• Speak as if you are teaching someone sitting right beside you

Again, if you're even considering doing a web video, check this out.

Labels: digital media, training, Video, Web journalism

Learn how B2B publications are gaining a competitive edge through webinars.Find out what it takes to successfully produce compelling — and profitable — webinars for your trade magazine.

Join the American Society of Business Publication Editors for a webinar on Friday, March 21, to get the inside scoop from top experts at Nielsen Business Media and InXpo.

Learn how to:

• Pick a compelling topic and present it for maximum impact.
• Involve print and online staff editors in content development and presentation of webinars.
• Manage the "church-state" divide and address common ethical issues when conducting webinars.
• Package and market online events for potential viewers and sponsors.
• Leverage webinars for related editorial content, including virtual trade shows, podcasts and e-newsletters.

Meeting Details
When: Friday, March 21, from 1:00 p.m. to 2:00 p.m. EDT.
Where: Your computer. A web conference dial-in number and access code is required, and will be provided to registrants in a subsequent e-mail.
How to attend: To reserve your place, submit a completed reservation form (80K) by March 17th to b2beditor@gmail.com or 201-221-8655 (fax).
Questions may be directed to Steve Roll at 703-341-5926.
Charge: This webinar is $10.00 for all ASBPE members and $35.00 for nonmembers.

About the Presenters
Kristin Beaulieu is the Vice President of Client Services at InXpo, a leading provider of virtual online communities and tradeshows. She works with leading publishers such as Nielsen, The Wall Street Journal, CMP, IDG, Ziff Davis Enterprise and others to strategize their event businesses. Kristin was formerly the Vice President of Digital Events for the Consumer Small Business Division of Ziff Davis Media. She managed two online event divisions for Ziff Davis: eSeminars and PCMagCast. eSeminars was launched in 2000 and grew steadily to become a highly profitable division of Ziff Davis with year-over-year exponential growth in revenue and events. In January 2006, PCMagCast was launched as the dedicated online event division of PCMagazine.PCMagCast received both Gold and Bronze 2006 Folio: Fame Awards for "Best Online Events of the Year" for its "Security and Mobility Virtual Tradeshow" and the webcast, "Selecting and Setting up an HDTV Set". Additionally eSeminars received the 2005 Folio Fame Gold Award for "Best Online Event" for its Security Solutions Tradeshow "Protect Yourself Against Attacks."

Elliot Markowitz is Editorial Director of Nielsen Business Media Webcasts and Virtual Events and is responsible for the content of all web seminars across Nielsen's publications and brands. He is also Editorial Director of Nielsen's Small Business Resource Center and Mediajobmarket.com.Previously, Markowitz was Editorial Director of Ziff Davis Media eSeminars, where he helped build the company's eSeminar business and launched its award-winning Virtual Tradeshow concept. Markowitz is an 18-year publishing veteran and before Ziff Davis, he was Editor of Hotel Business magazine and HotelJournal. Before that he was Editor-in-Chief of CRM Magazine and the destinationCRM.com website and related live events. Before CRM Magazine, he was Business Editor at TechTV, responsible for helping to manage the TV station's website as well as conducting live on-air interviews with key industry executives.Markowitz also spent 11 years with CMP Media's award-winning weekly newspaper Computer Reseller News (CRN), where he held many key editorial positions including News Editor, Business Editor, and Senior Executive Editor. In 1999 he was named Editor of CRN, responsible for the entire editorial operation of the newspaper and in charge of coordinating its redesign and re-launch in June 2000. While at CRN Markowitz initiated many key alliances including the Industry Hall of Fame event in Las Vegas and the annual CRN/Raymond James Conference. Early in his career Markowitz was a news reporter on Long Island for the Massapequa Post.He holds a B.A. in Journalism from Hofstra University and is a graduate of the Stanford Professional Publishing Course.

Labels: online journalism, webinar

In an attempt to counter the challenges brought upon editors in the digital media age, the ASBPE Chicago Chapter presented its "Down and Dirty in the Digital World" workshop on February 29.

NAR's Rob Freedman examined how b2b publications could turn SecondLife into profit.



Paul Deffenbaugh provided a case study in converting a print magazine into a digital-only format.




Aligning your online brand with your print brand was the final topic of discussion with Anne Zender, Vice President of Communications, American Health Information Management Association; Mari Kate Costin, Director, E-Media Sales, Reed Business Information; and Steve Ennen, Director of Business Development, Neighborhood America presenting.

Labels: ASBPE Chicago chapter, digital media, Meeting Recaps and Handouts